Snapchat Agency Accounts for Ad Scaling Explained
Advertising on Snapchat is more of a strategy than just a trend. Snapchat offers a massive audience of over 750 million active users per month, making it an ideal platform for businesses. However, running ads on your personal account limits your growth potential. This is where the Snapchat agency account comes into play.
I have navigated both personal and business ad setups on Snapchat, and I am confident to say that the Snapchat agency account is a game-changer for marketers and brands who are serious about scaling fast and effectively.
What Is a Snapchat Agency Account?
A Snapchat agency account is a specialized type of ad account for marketing agencies or businesses that manage multiple client accounts. A Snapchat agency account comes with advanced tools, support, and flexibility for high-scale ad operations, which are not present in the case of personal or basic business accounts.
If you are also struggling with ad account suspension, limited spending caps, poor customer support, or frequent ad disapprovals, then it's time to switch to an agency account to resolve most of these pain points
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Why Use a Snapchat Agency Account Over Personal?
The difference between a personal ad account and an agency ad account is here to help you understand why the agency model is superior:
Real-Life Scenario:
Once I started running ads using a personal Snapchat account for a small e-commerce store. My ads were frequently getting disapproved, and my spending limit was stuck at $50 per day.
When I switched to an agency ad account, and after, I got approval support directly from a Snapchat representative and was able to scale campaigns to $2,000 per day with better results.
Snapchat Business Account vs Personal Account
Several new advertisers get confused between a Snapchat business account and a Snapchat personal account. Here is the basic breakdown:
- A Snapchat personal account cannot run ads, and it's only for individual use.
- A Snapchat Business Account is created for small-scale campaigns through Snapchat Ads
- The Snapchat Agency Account is intended for serious advertisers and agencies.
The most common question is, Snapchat agency account vs Snapchat personal account. If you aim to run ads, you should go for an agency account and not use a personal ad account. To scale, you need an agency account for more than a basic business setup.
Snapchat Agency Account Benefits
The potential of Unlimited Ad Spend
Depending on the performance, the Snapchat agency account has the potential to scale ad spending from $100 to $100,000+ per day. Unlike regular accounts, there is no artificial limit.
Dedicated Ad Representatives
A Snapchat representative will be assigned to you to help you with campaign strategies, reviews, and troubleshooting. This single benefit can result in doubling your campaign ROI.
Faster ad approvals
An agency ad account helps you get quicker ad approvals and fewer restrictions, which will save you time and money.
Access to Beta Features
Beta will allow you to have early access to ad formats, targeting features, and Snapchat innovations that are not yet released to the public.
Multiple ad accounts in one dashboard
A central hub that only agency users can fully utilize is its Snapchat Ads Manager, which helps
You manage several client campaigns in one place.
How to Rent a Snapchat Agency Account
Depending on the requirement and eligibility, you can rent a Snapchat ad account from verified providers. Be cautious of the fraudulent agencies. Only work with trusted vendors or platforms to avoid fraud or banned accounts
Setting Up Your Snapchat Agency Account
Here’s a step-by-step guide to get started:
1. Apply through Snapchat Partners
You can request access via Snapchat’s partner network.
2. Use an approved agency
Join a media buying agency that already has access.
3. Meet Spending Requirements
Some agencies must show consistent ad spend history to qualify.
After setting up, you will have access to everything, including budget controls, audience targeting, and analytics via the Snapchat Ads Manager.
Frequently Asked Questions (FAQ)
1. Can I use a personal Snapchat account to run ads?
No. You need a business or agency account to access Snapchat’s Ad Manager. It is not possible with a personal account.
2. What is the difference between a business and an agency account?
An agency account offers higher ad limits, advanced tools, and dedicated support for ideal scaling, whereas a business account is for small advertisers and doesn’t provide such features.
3. Is it safe to rent a Snapchat agency account?
It depends on the provider. Prefer working with known vendors who have solid reviews or come via referrals.
4. What is Snapchat Ads Manager?
It is a dashboard where advertisers or marketers manage campaigns, creatives, audiences, and budgets. Switching to an agency account will unlock its full potential.
5. Why do people rent Snapchat ad accounts?
To save time and gain instant scaling capabilities, especially for dropshipping, affiliate marketing, or large e-commerce stores, people rent Snapchat ad accounts.
6. Can I buy Facebook agency ad account for my company?
No, it’s not possible to buy an agency account. You can only rent it for a specific period.
Conclusion
If you are serious about scaling your business or Snapchat advertising, a personal or even a business account is not enough. You should switch to a Snapchat agency account to scale rapidly with fewer restrictions and more controls.
An agency ad account makes Snapchat a scalable and sustainable ad platform by providing faster approvals, higher spending limits, and dedicated support.
You should aim for this account type, whether you are an agency managing multiple brands or a brand scaling fast.
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