More than 2 billion people tap on their Facebook application every day, making it a gateway for modern businesses to reach their potential customers directly. However, when it comes to selecting the right account for running ads, marketers often face confusion:
Should they use an agency ad account or a personal ad account?
The type of account has a direct impact on the success of the advertisement. Let’s simplify everything you need to know before getting started.
What Is the Difference Between an Agency Ad Account and Personal Ad Account?
Every user on Facebook, by default, gets a personal account. From there, it’s the user’s choice to switch to a personal ad account (which is linked with a personal account). A personal ad account is great for beginners, micro businesses, and low-budget campaigns.
On the other hand, an agency ad account has a wider network of advertising accounts managed by multiple marketers or (sometimes) marketing agencies. It’s an upgraded version of the personal ad account with more privileges, better support, and higher ad limits.
Here’s everything you need to know:
Everything about Personal Ad Account
For new businesses and businesses targeting a narrow set of users, personal ad accounts are often the best choice.
Pros:
- Basic Setup: Beginner-friendly creation and management process.
- Perfect to test what works for a business in terms of ad strategy.
- Ownership belongs to a small set of people, which enables complete ownership.
Cons:
- Because of the spending, Facebook & Google often restrict the daily budget initially.
- Miss out on advanced features and insights that agency accounts have access to.
- It’s not ideal for large-scale campaigns.
- It comes with personal ad accounts limits.
For low budgets and direct control, this is a good starting point, but watch out for personal ad account limits as your campaigns grow.
Everything about the Agency Ad Account
These accounts are managed by agencies that specialize in marketing.
Pros:
- These accounts surpass the initial ad spend limits.
- Facebook & Google may prioritize agency ads for approvals.
- Agencies have dedicated reps who can solve issues quickly.
- They have access to beta features or advanced targeting.
Cons:
- Not for entrepreneurs who love complete ownership, as an agency owns it.
- Dependency: If the agency changes policies or stops services, your campaigns may be affected.
- It can increase the cost as the company pays the agency.
If you're scaling fast and want a robust strategy, working with an agency might be the smarter move.
Business Manager vs Facebook Agency Account: What’s Better?
Business Manager is Meta’s tool for organizing ad accounts, pages, and user permissions. It’s ideal for businesses managing their own assets in-house.
A Facebook agency account, on the other hand, is managed by professional agencies. It is mostly used by agencies to manage multiple ad accounts under one central application. It offers benefits like:
- Higher ad spend limits
- Faster approvals
- Priority support
- Access to advanced features
If you are making a decision, use Business Manager if you're managing your ads. Choose a Facebook agency account if you need more power, speed, and support to scale.
Agency Ad Account vs Personal Ad Account: What’s Better for You?
Let’s tabulate everything together.
If you are:
1. A startup, small business, or want to support other marketing channels of your company,
2. Or, you are just learning how performance marketing works and want to experiment,
3. Or, you are working on a limited budget,
Stick with a personal ad account.
But if you are:
- Moving at a faster pace with performance marketing as your primary marketing channel.
- Running large-scale or even international campaigns,
- Need better support, analytical tools, or premium features,
Then think of nothing else and get an agency ad account.
FAQs
Q1. What is the difference between agency ad account vs personal ad account?
Ans: Agency ad accounts are managed by a team of professional marketers. They offer higher spending limits. Their support is better, they are more flexible, and the opportunities for growing and scaling faster are endless.
Personal ad accounts, on the other hand, are a basic version of the agency ad accounts. It’s for beginners. They often have restrictions, there are limited features, and anyone can own one.
Q2. What is safer to use: agency ad account vs personal ad account?
Ans: If you’ve made your decision to go for an agency ad account, then make sure that the agency you are choosing is reputable and has been in the market for a long time.
But if your business is small, you’re just a beginner, and you want full control, a personal account may feel safer. Because you’ll be the only person dealing with it.
Q3. Are agency ad accounts more expensive?
Ans: Yes, because agencies usually charge a management fee. However, you may save money in the long run by avoiding ad disapprovals and benefiting from faster optimization.
Q4. What is the difference between agency and personal ad accounts”, “should I use agency ad accounts?
Ans: Agency ad account is a upgraded and professional version of the personal ad account. Agency ad account is best for people with large businesses as it enables larger campaigns. If that’s what you need, go for it.
Wrapping Up
In 2025, the choice between an agency ad account vs personal ad account depends entirely on your requirements.
If you’re new to business, just learning and exploring, or consider it as a secondary marketing channel, then a personal ad account is the wise choice.
If you want to grow your business exponentially with the right resources and team, then an agency ad account is the right choice. There are thousands of businesses that thrive using it.
Both have their place in a smart digital marketing strategy.
No matter what you choose, make sure your ads align with your business objectives—and remember, the best results come from testing, learning, and optimizing.
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