Has your Facebook ad account been banned? Perhaps someone suggested using an agency ad account instead, but you're not sure what that means?
In this blog post, we’ll explain everything about agency ad accounts and compare them with regular ad accounts.
We’ll share what I've learned from my personal experience using both types of accounts.
Get ready for an in-depth exploration of this important topic!
Introduction to Facebook ad Accounts
A Facebook ad account is simply a tool that lets you create and run ads on Facebook, Instagram, Messenger, and WhatsApp, as described in the official Facebook documentation.
It's like a dashboard where you control all your advertising on these platforms.
Every ad account includes:
- Ways to pay for your ads (Billing)
- Basic settings for your ads (Setting up ads)
- Records of your past ads and how well they performed (Data and Tracking)
- Limits on how much you can spend (Spending Limit)
You can use your ad account either through Facebook Business Manager or your personal Facebook profile.
Facebook offers three types of ad accounts: personal, business, and agency accounts. Let's look at each of these in detail:
Personal Ad Accounts
Everyone who has a Facebook profile automatically gets a personal ad account. Many small businesses start with this type of account, often using it to "boost" their posts. It's the simplest way to begin advertising on Facebook.
While it's better to use a business ad account through Facebook Business Manager, many small businesses stick with personal accounts because they're easier to use, especially when spending small amounts on boosted posts.
Pros and cons of Personal Ad Accounts
Pros:
- Automatically available with a Facebook profile
- Simple to use, especially for small businesses
- Good for basic advertising like boosting posts
Cons:
- More limited features compared to business ad accounts
- Less professional than using Business Manager
- Fewer management and tracking capabilities
Business Ad Accounts
Business ad accounts are more advanced and are set up through Facebook Business Manager. They offer better features than personal accounts and are designed for companies that need more professional advertising tools.
These accounts have some great benefits: you can give different people access to manage ads, have better payment options, and get more detailed information about how your ads are doing. You can also connect them with other business tools.
Pros and cons of Business Ad Accounts
Pros:
- Advanced features compared to personal accounts
- Ability to assign different people to manage ads
- Enhanced payment options
- More detailed analytics and tracking
- Integration with other business tools
- Professional advertising tools
Cons:
- Can have higher spending limits that take time to increase
- More complex setup process than personal accounts
- Requires business verification for full features
Agency Ad Accounts
Agency-managed advertising accounts are provided through commercial account arrangements. Availability, support routes, spending limits, and enforcement treatment vary and remain controlled by Meta.
Pros and cons of Agency Ad Accounts
Potential characteristics:
- Spending limits may vary by account arrangement and history
- Operational management and security practices may vary by provider
- Support routes may vary by account and remain controlled by Meta
Considerations:
- Availability depends on the applicable commercial account arrangement
- Fees or monthly subscriptions may apply
- All accounts remain subject to Meta’s policies, reviews, limits, and enforcement
Key Differences Between Agency and Regular Accounts
Let's explore the major distinctions between agency and regular Facebook ad accounts:
1. Account Setup and Access
- Regular accounts: Availability and setup depend on Meta’s current self-serve requirements
- Agency-managed accounts: Access is provided through a commercial account arrangement and may vary
2. Spending Capabilities
- Regular accounts: Spending limits may vary by account history and Meta’s systems
- Agency-managed accounts: Spending limits may differ by arrangement but remain controlled by Meta
3. Support Level
- Regular accounts: Available support routes vary
- Agency-managed accounts: Threasury assists through the support channels available for the relevant account; response times and outcomes are controlled by Meta
4. Account Security
- Regular accounts: Security and enforcement treatment remain subject to Meta’s systems
- Agency-managed accounts: Provider practices may vary, and no account is protected from Meta review or enforcement
5. Cost Structure
- Regular accounts: No additional fees beyond ad spend, but may include tax based on your country
- Agency accounts: May require subscription fees, minimum monthly spend commitments, or fixed fees on ad spend
Should You Rent a Facebook Agency Account?
If your normal Facebook advertising is not working well because of spending limits and payment method issues? Regular Facebook ad accounts have limitations that can make it hard to grow your business.
An agency-managed account may have different operational characteristics, fees, support routes, and spending limits. These vary by arrangement and remain subject to Meta’s systems and policies.
Read More: Why Does My Facebook Ad Is Not Delivering?
Read More: How Facebook's Ad Algorithm Works
Expert Advice and Conclusion
Agency-managed accounts may be suitable for some advertisers with larger budgets. Provider assistance, support routes, account characteristics, and outcomes vary.
However, if you have a smaller budget, regular ad accounts might be better for you. While they do have limitations, they work well for smaller-scale advertising. The only exception is if you're having payment issues because Facebook doesn't support payments in your country - in that case, an agency account might be worth considering.
All accounts remain subject to Meta’s policies, review systems, limits, and enforcement. Threasury assists with compliance and escalation through the support channels available for the relevant account. Response times and outcomes are controlled by Meta and are not guaranteed.
To summarize: Agency-managed advertising accounts are provided through commercial account arrangements. Availability, support routes, spending limits, and enforcement treatment vary and remain controlled by Meta. Regular accounts follow Meta’s current self-serve requirements.
In our next guide, we'll explore the different types of agency ad accounts available in the market and provide a more detailed comparison. Stay tuned!
Frequently Asked Questions (FAQs)
Q 1. What happens if an agency account gets banned despite having better protection?
Answer: All accounts remain subject to Meta’s policies, reviews, limits, and enforcement. If an issue occurs, Threasury can assist through the support channels available for the relevant account, but Meta controls response times and outcomes.
Q 2. How Should You Choose a Facebook Ads Agency Partner?
Answer: When picking a Facebook Ads Agency partner:
- Look at what their other clients say about them
- Make sure they clearly show all their prices with no surprises
- Check how good their customer support is
- Talk to several agencies to see what they offer
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