TikTok advertising · India to international

Advertise on TikTok from India

Your business is in India.
Your next audience doesn’t have to be.

Reach every country where TikTok advertising is available through Threasury’s agency accounts. Pay in INR, get GST-compliant invoices, and avoid direct international-card payment issues and bank forex remittance charges.

YOUR BUSINESSBased in India

INR payments · GST invoices

YOUR AUDIENCEBeyond borders

Every TikTok advertising market

Local billing. International ambition.

Campaigns remain subject to TikTok ad policies and platform review. This offer is for audiences outside India.

A local starting point for international growth

Built in India.
Ready to look further.

Running a business in India and reaching customers abroad are two different parts of the same ambition. Your advertising setup should connect them.

Threasury brings international targeting and local billing together: reach every country where TikTok advertising is available, pay in rupees and receive proper GST-compliant invoices.

This is an offer for international audience acquisition, not for reaching TikTok users in India. The right starting point is your product, the customers you can serve and the international markets where TikTok advertising is available.

Explore TikTok agency ad accounts

INRPay Threasury in rupees

GST invoicesInvoices for GST input credit

InternationalEvery TikTok advertising market

INR billing & GST invoices

Think beyond borders.
Pay closer to home.

Keep direct TikTok card payments out of your day-to-day funding workflow.

With this agency offer, you pay Threasury in INR instead of funding TikTok directly with your own card in USD or other currencies. That gives your business a local-currency billing arrangement while you plan campaigns for international audiences.

Local INR payment avoids direct international-card payment issues and bank forex remittance charges associated with paying TikTok directly. Receive proper GST-compliant invoices for your records and input tax credit claims.

Review pricing options

The applicable plan and India-offer funding terms are confirmed with our team.

ThreasuryTHE BILLING FLOW
  1. Pay in INR

    Agree funding terms with Threasury.

  2. Receive GST invoices

    Use your confirmed business billing details.

  3. Fund the agreed campaign setup

    INR funding supports your international campaigns.

How billing connects to your advertising setup. An explanation, not an invoice or account dashboard.
START HEREIndiaYour business & billing
REACH FURTHERInternational
TikTok audiences
Reach every TikTok advertising market.
Build a relevant campaign.

Based in India. Advertise globally.
Wherever TikTok advertising is available.

Agency accounts & supported markets

More markets.
One agency account.

With Threasury agency accounts, you can target every country where TikTok advertising is available. Standard TikTok accounts cannot target every country: their targeting options depend on the account region. Run international campaigns from India without those country-targeting restrictions.

  1. Can your business serve the audience?

    Check shipping or service delivery, destination language, checkout and customer support. Advertising reach is only useful if people can actually buy from you.

  2. Choose your international markets

    Access every country where TikTok advertising is available through our agency accounts. Share your target countries with our team so we can help you plan your campaign setup.

  3. Is the offer suitable for that market?

    Your product, claims, creative and landing page need to meet TikTok policies and applicable local requirements. Campaigns still go through platform review.

Understand agency ad accounts

Direct account or agency setup?

Less payment friction.
A clearer operating arrangement.

Compare standard TikTok accounts with Threasury agency accounts for international targeting, INR payments and GST invoicing.

Standard TikTok account versus the Threasury India agency offer
What mattersStandard TikTok accountWith Threasury
Card payments & fundingDirect funding can involve international-card payment issues, including card acceptance and cross-border transaction declines.Pay Threasury in INR. Local payment avoids direct international-card payment issues because you do not fund TikTok with your own card.
Invoices & recordsBilling documents depend on the platform’s billing entity and your account setup.Receive proper GST-compliant invoices to claim input tax credit on the GST paid.
Country targetingCountry targeting is restricted by the account region; standard accounts cannot target every TikTok advertising market.Target every country where TikTok advertising is available. Agency accounts remove standard account-region targeting restrictions.
Bank forex remittance chargesPaying TikTok directly in a foreign currency can incur bank forex remittance charges.Local INR payment avoids bank forex remittance charges associated with paying TikTok directly in a foreign currency.

Who this is for

Different businesses.
A shared international ambition.

The offer suits teams with a compliant product, an audience outside India and a practical plan to serve that audience.

Ecommerce & D2C brands

Take a product story to customers you can fulfil orders for. Before testing a new market, align shipping, returns, checkout and localised creative with the audience you want to acquire.

Agency accounts for ecommerce
SELL ACROSS BORDERS

India-based agencies

Support clients with international growth plans while clarifying who owns billing, account access and campaign decisions. Review each client’s offer and target markets rather than assuming one setup fits every brand.

Account infrastructure for agencies
BUILD FOR CLIENTS

Media buyers & in-house teams

Separate the account and funding conversation from campaign execution. Come prepared with creative concepts, tracking requirements and a test budget; agree who handles day-to-day optimisation.

Explore the media buyer use case
FOCUS ON EXECUTION

From first conversation to campaign preparation

A considered setup.
Not a leap of faith.

Begin with your offer and intended markets. We’ll work through account suitability and the billing arrangement before you move ahead.

Discuss your setup
  1. Share the business behind the campaign

    Send your website or landing page, product or service, intended countries and an indicative budget. For client work, identify the brand you represent and who will run its campaigns.

  2. Review campaign requirements and account access

    Our agency accounts cover every country where TikTok advertising is available. Review your offer against TikTok policies and local rules, then establish account currency, access permissions and business verification requirements.

  3. Agree INR funding and invoice details

    Agree the applicable plan and INR funding process. Provide your business name, billing address and GSTIN where applicable for proper GST-compliant invoices, and establish how payments relate to campaign funding.

  4. Prepare the campaign for platform review

    Have creatives, destination pages and conversion tracking ready. Move ahead with the agreed agency setup and submit your campaigns to TikTok’s review. Monitor delivery and spend after approval.

Know who handles what

Support around the account.
Clarity around the work.

Good onboarding is also a conversation about responsibilities. Confirm the support scope before launch, especially when multiple teams are involved.

DISCUSS WITH THREASURY

The account & billing layer

  • Account access and international campaign requirements
  • INR funding and proper GST-compliant invoices
  • Account-related questions and issue review
  • Policy concerns and available next steps

For an issue, share the relevant platform notice, account or campaign reference, and affected creative or destination.

PLAN WITH YOUR TEAM

The campaign & customer experience

  • Creative production and localised messaging
  • Landing pages, checkout and fulfilment
  • Conversion tracking and campaign monitoring
  • Budget decisions and ongoing optimisation

Do not assume media buying or creative production is included in account access. Agree any additional service separately.

TikTok controls ad approval and account decisions. Support does not promise a specific review outcome or remove your compliance responsibilities.

Before you get started

TikTok from India. Your questions, answered.

Practical answers on international targeting, INR payments, GST invoices and account setup.

Can an India-based business advertise on TikTok?

Threasury’s offer is for India-based advertisers looking to reach international TikTok audiences through an agency setup. We review your business, offer and intended markets before proceeding. This offer is for reaching audiences outside India, not for targeting Indian audiences or accessing TikTok in India.

Which countries can I target with an agency account?

Threasury agency accounts can target every country where TikTok advertising is available, unlike standard accounts whose country options depend on the account region. Country access is separate from campaign approval: campaigns remain subject to TikTok ad policies and platform review, as well as local advertising rules. This offer does not target audiences in India.

Can I pay in INR and receive GST invoices?

Yes. You pay Threasury in INR and receive proper GST-compliant invoices for your business records and input tax credit claims. Share your legal business name, billing address and GSTIN where applicable so your invoices carry the correct details.

Do I need my own card to pay TikTok directly?

No. You pay Threasury in INR instead of funding TikTok directly with your own international card. This avoids direct international-card payment issues. You still need to fund your campaigns and follow the agreed funding process.

How does INR payment help with bank forex remittance charges?

Paying Threasury locally in INR avoids bank forex remittance charges associated with paying TikTok directly in a foreign currency. You fund the agency setup in rupees rather than making that international payment yourself.

Does a GST invoice mean I can claim input tax credit?

Proper GST-compliant invoices enable input tax credit on the GST paid. The GST eligibility note in the billing section applies to these claims. Provide accurate business details and keep the invoices with your tax records.

What should I prepare before onboarding?

Start with your business details, website or landing page, product or service description, proposed target countries and an indicative campaign budget. Prepare your billing details and identify who needs account access. Your team should also plan suitable creatives, conversion tracking and a destination that can serve the intended audience. The team will confirm any additional verification requirements for your setup.

What is a TikTok agency ad account?

It is an advertising account provided through an agency setup for running campaigns. Threasury agency accounts offer targeting in every country where TikTok advertising is available, INR funding and GST-compliant invoices. Set up access permissions and account currency during onboarding. Agency access does not change TikTok’s advertising policies.

Can an agency use this offer for client campaigns?

An India-based agency can discuss international campaigns for its clients with Threasury. Share each brand, destination and target market so campaign compliance can be reviewed. Agree the account structure, access permissions and billing responsibility before launch; do not assume one account or approval covers every client or offer.

Is campaign management or creative production included?

Do not assume that account access includes creative production, media buying or ongoing campaign optimisation. Discuss account setup, INR funding, invoicing and account-related support with our team, then agree any additional service scope separately. Your team should know who owns creatives, tracking, budget decisions and campaign monitoring before launch.

What if an ad is rejected or an account needs review?

Share the platform notice, the affected account or campaign and the relevant creative or landing page with the team. We can help review the issue and discuss the available next steps within the agreed support scope. TikTok controls ad approval and account decisions; agency support cannot promise that a rejection or restriction will be reversed.

What will it cost, and when can I start?

Confirm the applicable plan, service charges and funding terms before proceeding. Setup depends on the information you provide, business verification and platform review, so this page does not promise a fixed launch time. Start with your offer and intended markets; the team can explain the next steps for your situation.

BASED IN INDIA. THINKING INTERNATIONALLY.

Your next market
starts with a conversation.

Tell us what you advertise and where you want to reach. Let’s work through your agency account setup, INR billing and GST invoice details together.

Talk to our team Your business. Your market. A setup that fits.