You are probably looking for solutions now as your ad account got disabled, but let me tell you: you won't find any good information out there that might help you fix this permanently.
We cannot share any magical methods that will solve this problem 100%, but we will keep it real and honest, sharing what we have learned over the years and how we keep these types of issues to a minimum.
Let's get started.
Why Does Facebook Disable Ad Accounts?
When Facebook was created, it was simple - you could post anything and it would easily reach people, even ads. But this is where things get interesting: over time, people started to spam Facebook's interface and platform for various purposes. This led to many issues for Facebook. To combat this, they developed AI and machine learning systems to track content and filter out spam and harmful posts while keeping legitimate content.
Think of it like police keeping society safe from troublemakers. Similarly, these systems help protect Facebook's users from spammers and abusers.
Sometimes these computer systems make mistakes - they're not 100% accurate. They occasionally reject legitimate ads, and all we can do is appeal.
This is how Facebook's systems work now.
Ad rejection is one of the main reasons for ad account bans. As your ads get rejected, your reputation in Facebook's eyes decreases, leading them to ban your ad account. You can also get banned due to payment issues - if your card stops working, Facebook might ban you since they can't collect payments. However, once you clear the dues, your ad account should be reinstated.
Another reason Facebook might ban you is policy violations, like running ads for prohibited items. This includes promoting potentially harmful weight loss products or adult content.
Your ad account can also be disabled if users frequently report your ads. If your ads get reported multiple times, Facebook will review them and may ban your ad account.
Sometimes, if your profile that manages the ad accounts gets hacked or compromised, Facebook might ban your ad accounts as well. That's why it's always recommended to keep your profiles secure.
Another rare but possible reason for a ban is if your ad account is connected to a Business Manager that has links to multiple spammed or disabled ad accounts.
These are some of the main reasons Facebook might have banned you. Understanding these will help us diagnose the problem further.
How to Recover Your Account
If you're lucky, you might get your ad account back, but keep in mind that most accounts stay disabled since Facebook is very strict about these matters.
Let's discuss how to get your ad account back. First and foremost, you can appeal the decision and wait for their response.
In some cases, you'll receive a response. If they reply with a success message, that's good news - your problem is solved. If they haven't reinstated your account or haven't replied yet, you can contact them through support and request account reinstatement.
They might need some basic information - just provide what they ask for and they'll review your ad account. This process typically takes 24 to 48 hours.
Note that if your ad account has already been rejected and Facebook has stated it won't be restored, it becomes very difficult to recover.
You can try appealing and contacting support, but if both options fail, it's better to start with a new ad account rather than waste time on the disabled one.
What to Do if Facebook Is Not Reactivating Your Ad Account?
You can try creating multiple support cases with Meta support, and if you're lucky, you might get your ad account back after several attempts. However, this rarely works. It's better to start working with a new ad account instead of wasting time on this one.
What things to keep in mind for the future
As we have already discussed what might cause your ad account bans, just follow those guidelines to avoid repeats. If you're not sure what caused the ban, you can ask the Meta support team about it.
We will discuss some different solutions beyond just getting back the ad account. While waiting for account reactivation is fine, it's better to create multiple systems so you have backups if one goes down.
Try setting up multiple ad accounts with multiple Business Managers and profiles. Also, use proxies while accessing your BMs from different profiles.
Facebook might get suspicious if you access all ad accounts from the same IP.
So it's better to keep backups.
Another solution you can choose is to go with agency ad accounts. Though these accounts aren't ban-proof, they get banned less frequently. These accounts are only provided by Meta to top agencies, so they come with special features. One key feature is that your ads get monitored very frequently - if the team notices something concerning, they'll inform you so you can make changes to avoid bans.
Read more: Why Does My Facebook Ad Is Not Delivering?
Study your competitors and see what they are doing right
Studying what your competitors are doing can help identify potential issues with your own ads. Even if you think you're doing everything right, you might be missing something important. By analyzing your competitors' ads, you can spot problems with your copy, creative, landing page, or other elements that need updating. This competitive analysis will give you a clearer picture of what changes you need to make.
Threasury's Solution to Bans
We at Threasury Media have been working with Facebook ads for over 3 years now and have seen things up close. This experience has helped us create systems that help avoid account bans. We use a bulletproof setup along with agency ad accounts to keep our ads running smoothly. To learn more, you can book a call with us.
Conclusion
So make sure to review all the things we have discussed here to identify what's causing these bans, and ensure you have some sort of backup plan so you don't lose business.
Frequently Asked Questions (FAQ)
Q1. How long does the Facebook ad account recovery process typically take?
Ans: There is no fixed timeframe we can provide, but typically it takes 24 to 48 hours after you appeal or raise a case with their support. In some cases, it may take longer or shorter.
Q2. What are the immediate steps to take when an account gets disabled?
Ans: You should immediately appeal and raise a support case if you haven't received any replies within 2 days.
Q3. What's the difference between regular and agency ad accounts?
Ans: Agency ad accounts are premium accounts provided by Meta exclusively to top advertising agencies. Here are the key differences:
- Agency accounts have higher spending limits and more flexible payment terms
- They receive priority support and account monitoring from Meta's team
- Agency accounts typically have more ad accounts allowed per Business Manager
- They get early access to new features and beta testing opportunities
- These accounts generally have a lower risk of getting banned due to their high status
However, agency accounts still need to follow Meta's policies and guidelines. While they have some advantages, they are not completely immune to restrictions or bans if they violate Facebook's terms of service.
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